Adventure Cards

Reinventing the family multimedia guide as a live quiz show for groups to pass and play as they explore the museum.

As part of a large-scale rethink of their onsite digital services, the British Museum team wanted to inject some fun into their family offer.

The game had to provide enough structure to reassure one-time visitors but also support free-form exploration and encourage visitors to interact with the exhibits and each other more than the device itself.

CLIENT
British Museum

TECH
Unity
Contentful CMS
NFC / RFID

ROLE
Creative Director
(Preloaded)

Inspired by the team dynamics in classic board games such as Trivial Pursuit, Adventure Cards is essentially a deck of fun activities to play at specific exhibits around the museum. Whoever holds the phone is the Quizmaster, deciding the challenge and which players get points.

On-site user testing – via various paper and digital prototypes – was essential in helping the team tackle a complex user experience flow, refine content architecture and prioritise features.

An NFC system allows floor staff to reset devices with a simple swipe. Contentful is the sophisticated CMS underpinning the game, giving museum staff the power to add content over time and curate new Adventures.

In preparation for onsite Alpha testing