Each year the digital great and good proclaim the trends that will shape the coming 12 months. At the start of 2013 the usual suspects were in force: wearable computing, big data, mobile advertising and even Facebook’s fall from grace among a young generation re-evaluating their media needs. These predictions are often a classic case of overestimating short term change and underestimating the long term.
But misses aside, the trend that really stood out for me was the growth in ‘experience culture’. In terms of social kudos, your shiny iPad has been displaced by the medieval-themed pop-up restaurant you found in a disused railway tunnel. Could immersive, technology-enhanced experiences just be the new social currency they promised us?